The National Advertising Division (NAD) has ordered Young Living to remove the claim of “therapeutic grade” from its essential oils, but the company plans to appeal. Young Living was first challenged by S.C. Johnson & Son Inc., and NAD made a ruling as a result, requiring Young Living to drop the claim stating that the healing benefits were unsupported. Young Living countered the ruling, referencing its own consumer research, only for NAD to cite a lack of scientific evidence by Young Living to back its claims. The company further disagreed and said it will appeal to the National Advertising Division Review Board.
Young Living Appeals NAD Decision Against ‘Therapeutic Grade’
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