Overall holiday sales are expected to increase 4 to 5 percent for 2019, according to Deloitte’s annual forecast report. Though other studies predict slightly less, Deloitte predicts online sales alone will jump 14 to 18 percent this year, to top $144 billion. Combined with total retail sales, strong consumer confidence could push sales above $1 trillion. Improved customer experience, both in store and online, has contributed to the growth according to the report.
Total Holiday Retail Sales to Top $1 Trillion
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