Online sales of supplements will most likely double from 2019 to 2022, according to Nutrition Business Journal. With consumer behavior shifting through the COVID-19 pandemic, e-commerce is building momentum, and the supplement industry has seen significant impact. Although e-commerce, alone, has exploded—showing 26.5 percent, compared to brick and mortar at 2.8 percent within 2019—online supplement sales are anticipated to jump 61.4 percent in 2020. Isolation and stay-at-home orders have given consumers the opportunity to discover online platforms, and as a result, online sales are anticipated to continue that trend, growing to over $10 billion in 2022, up from $5 billion in 2019, as well as include 19.6 percent of all supplement sales by 2023.