Longaberger has entered the technology age, selling its baskets exclusively online, thanks to Xcel Brands, which purchased the company’s assets last year. After Longaberger’s suspension of operations and subsequent bankruptcy in 2019, Xcel Brands, a media and consumer products company, entered into an agreement with Dresden & Co. to manufacture the handcrafted baskets. With the reinvention of the basket maker now possible through a new digital social selling business model, each home and life stylist will be able to offer additional products from expanded home and lifestyle categories. Tami Longaberger and Rachel Longaberger Stukey, daughters of the company’s founder Dave Longaberger, have also returned and will be working with the new company’s salesforce as well as make appearances on QVC and Facebook Live events.