A year after filing bankruptcy and closing all its U.S. stores, the Toys “R” Us brand is returning to retail with new locations that offer a playful in-store experience based on an interactive tech platform. Tru Kids, which bought the intellectual property of Toys “R” Us, has partnered with technology retailer b8ta and will use an updated consignment model where brands will pay for shelf space. The new Toys “R” Us stores will be highly interactive with regular events and activities for children and families in line with current retail trends. Starting with two locations, one in Houston, Texas, and one in Paramus, New Jersey, 10 more stores are planned for roll-out next year.