Beautycounter Opens Brick-and-Mortar

In November, Beautycounter opened its first brick-and-mortar space in Manhattan’s SoHo district. The 540-square-foot store has a modern design with a vintage twist: It includes an old-fashioned beauty counter and stools for customers to have a seat while sampling products. A neon sign that reads “Lend Your Voice” hangs from the ceiling highlighting a custom phone booth. The booth includes a phone book containing every congressperson’s name and phone number along with scripts to provide a quick and easy way for patrons to join in Beautycounter’s mission to bring better regulations to personal-care products.