Digital fitness and nutrition direct seller The Beachbody Co. Group plans to merge with special purpose acquisition company (SPAC) Forest Road Acquisition Corp. Completing the three-way deal, Beachbody will pick up Myx Fitness, a connected-cycling provider, after Myx merges with Forest Road. Founded in 2016, Myx is a competitor of Peloton and sells its bikes for $1,499 per unit, marketing “science-driven, highly personalized heart rate-based training.” Beachbody will be the parent company and will go public under the NYSE symbol “BODY.” Carl Daikeler, Beachbody’s co-founder and CEO, will lead the new venture with co-founder Jon Congdon. Forest Road’s strategic advisor and former TikTok CEO Kevin Mayer will join the board. The combined companies will have a value of $2.9 billion.
Beachbody Announces Merger, Plans to Go Public
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