In the Netherlands, Pepsi ran a two-part campaign that encouraged consumers to first take a blind taste-test comparing Coke and Pepsi. The company partnered with a mobile location beacon software firm to create a unique ID for users logged in from several apps, which would trigger Pepsi digital display ads when a taste tester walked into a mall. Once triggered, the entire mall network displayed a Pepsi ad. The campaign is a part of Pepsi’s new digital strategy.
Pepsi Utilizing Mobile Beacon to Re-target Taste Testers
