The U.K.’s regulator of advertising, the Advertising Standards Authority (ASA), has banned three influencer Instagram ads that utilize digital beauty filters. The action was in response to the #filterdrop campaign drawing attention to deceptive use of skin filters in marketing campaigns. In its ruling against Skinny Tan and Tanologist Tan, the ASA stated that the use of filters is not inherently problematic, but warned advertisers not to mislead customers through exaggeration.