“Marketing is about meeting people where they are spending their time. Today, more than ever, people are spending more time on social media. Therefore, delivering an attractive brand message on social media is essential. Prospects look to our social media platforms in their decision-making process about joining Amare. They play a leading role in Amare’s brand awareness, field engagement, live events, product promotions, and sharing success stories. By leading with our ‘why’ and our core values, we will attract people that align with our mission to create a holistic mental wellness platform of products, programs, and people. “
— Mike Brown, CMO, Amare Global
“We believe one-to-one marketing is the ideal marketing strategy, and social media is a powerful platform for implementing it, enabling our brand to connect with millions of people in a personalized way. The platforms we use allow us to tell compelling stories about how our products merge art and science to help people live better. We also use Facebook groups as empowered communities where our independent distributors can share tips and mentor each other. In the future, we will use social platforms to deliver integrated customer care and seamless shopping experiences that will help support our customers’ wellbeing journeys.”
— Steve Carlile, Vice President of Global Marketing, Isagenix International
“At USANA we believe that social media is a powerful tool and can help establish a unique rapport with customers and enhance existing relationships. We encourage our Independent Associates to have an active presence on social media and to promote their business, showcasing how USANA fits into their healthy lifestyle. The use of all social media platforms is encouraged, but the main social media platforms used by USANA Associates are Facebook, Instagram, and WeChat. As a company we educate our associates on good social media practices through trainings, guides, and videos. “
— Riley Cappellucci, Social Media Manager, USANA
“Being an innovator and early adopter of virtual parties proved to be a huge win as the pandemic shutdowns started. Social media provides an avenue for our consultants to attract new clients and new consultants. It’s also been a great way to interact in a more personal way than email or text with our field as travel restrictions have kept us from actually having that valuable facetime with leaders and the field at large. The new frontier of social media, with platforms that seem to pop up on a weekly basis, will be exciting to navigate.”
— Jesse Stamm, National Field Development Director, Pampered Chef
“Social media platforms are another tool for us to stay connected to our field and our customers. Through groups and general posts we are able to keep all of our audiences informed on the levels that make sense for them. I also see our social media activity as a way to provide guidance on how one should communicate effectively on social media platforms. If you see it, you believe it and achieve it. We like to provide easy to share content on social media that our field can take and use appropriately for attraction marketing. We also see social media as a great way to recognize the field for their achievements.”
— Keith Halls, CEO, Elevacity
“Over the last six months, I’ve seen my clients use social media platforms most for virtual events and meetings with customers and/or distributors, sales presentations and product demonstrations (alongside or in support of their distributors’ individual efforts). I’ve also seen more Facebook group usage for segmented audiences and lots more live-streaming and bite-sized training distribution. The Home Office must consider a multitude of uses for it, including increasing brand awareness, as a communication/engagement tool with customers and distributors alike, and importantly, train their distributors on how to use it best.”
— Brett Duncan, Managing Principal, Strategic Choice Partners
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