Procter & Gamble’s hair-care brand Pantene launched a 14 Day Challenge social media campaign in October, encouraging consumers to transform a #BadHairDay into a #GreatHairDay by using its products and sharing photo results on Instagram and Twitter. Pantene found that Instagram users have posted 1.2 million photos with the #BadHairDay hashtag, 17 times more than #GreatHairDay, so for 14 straight days the brand made available a team of social responders to engage with each #BadHairDay post to offer advice to users.
Pantene Offers Personal Consultation on Social Media
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