Avon Philippines has launched its a line of intimate apparel through a campaign called “Welcome to the Nude Normal!” The campaign embraces “real women” by offering images shot at home by women representing various skin tones and body sizes. Avon is also showing the women in multiple occupational roles and demonstrating its support of diversity, a departure from the narrow ideal often promoted by brands. Since its launch on July 17, the 90-second spot has been viewed half a million times, and social-media users have also embraced #NudeNormal.