Instagram is launching a new service that allows its users to purchase products directly from retailers without exiting the app.
The new feature, Checkout, will securely store members’ payment information without a login requirement, offering a seamless shopping experience. Retailers selling merchandise through Checkout will pay Instagram a fee for every transaction made through the app.
As of now, customers can pay using American Express, Discover, MasterCard and Visa, with plans of adding a Paypal payment option in the near future.