Plano, Texas-based The Happy Co., a producer of nootropic, functional beverages, announced its entry into the European market. Starting the week of May 24, customers in 21 countries across Europe (Austria, Belgium, Czech Republic, Denmark, England, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Northern Ireland, Norway, Poland, Portugal, Scotland, Spain, Sweden, Switzerland and Wales) will be able to purchase the company’s products under the Happy Co.’s NFR (not-for-resale) model.
Europe
Companies share tips for opening new markets abroad
By: Ramneet Kaur
These are real people—they are not numbers. They are heartbeats. These are people that are doing this for their own family, for their own hopes, for their own dreams and for their own aspirations.
—Bo Short, CEO, Elevacity Holdings LLC
There are four important pillars of importance to consider, with trust overarching: planning, basic business infrastructure, consumer expectation and the people.
—Greg Martin, Founder, Japan Power and Gas
There are many things for direct sellers to consider when making a global expansion—from timelines, rules, and regulations to cultural differences, compliance issues and compensation plans.
The World Federation of Direct Selling Associations (WFDSA) reports that direct selling is a $180.5 billion industry worldwide that encompasses 119.9 million independent representatives, based on its 2020 release of global statistics. What does it take to enter a completely new market, and what important factors should be considered?
Please log in (or register) to continue viewing this content.