MONAT Global, a multinational direct seller of beauty products, announced that it is entering Spain’s market this year. Coming just seven years after its U.S. launch, and on the heels of a 2018-2019 expansion into the U.K., Ireland and Poland, MONAT confirmed the Spain launch would come in June with a series of virtual events and local roadshows to introduce the brand to partners. The e-commerce launch will follow in September
June 2021
California-based Kronos Advanced Technologies Inc., a product development and production company specializing in air circulation and purification technology, announced in April that it was entering the direct selling channel by partnering with GreenTechDirect, a developer of proprietary air purification technology that has been used by NASA. The new direct selling division will be called KronosDirect.
Beachbody has entered the livestream workout market with its newest product called BODi (Beachbody On Demand Interactive). This venture will offer live and pre-recorded workout classes, a niche dominated until now by competitor Peloton. In addition to offering cardio, Pilates and yoga workouts, Beachbody’s recent merger with Myx Fitness will allow them to challenge Peloton for a share of live cycling classes. BODi will go live in September for $19.95 per month in addition to the normal Beachbody membership fee.
Plano, Texas-based The Happy Co., a producer of nootropic, functional beverages, announced its entry into the European market. Starting the week of May 24, customers in 21 countries across Europe (Austria, Belgium, Czech Republic, Denmark, England, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Northern Ireland, Norway, Poland, Portugal, Scotland, Spain, Sweden, Switzerland and Wales) will be able to purchase the company’s products under the Happy Co.’s NFR (not-for-resale) model.
Plexus Woldwide Senior Director Corporate Affairs Kim Drabik has been appointed to the Ethics Committee of the World Federation of Direct Selling Associations (WFDSA). Drabik served as chairman of the WFDSA’s Advocacy Committee 2014-2020. The Ethics Committee is chaired by Joao-Paulo Ferriera, CEO of Natura & Co. The WFDSA was founded in 1978 and serves over 60 national direct selling associations.
Bringing a close to years of drama between rival billionaires, activist-investor Carl Icahn has sold his remaining shares in Herbalife. Icahn began purchasing Herbalife in 2013 in response to rival-investor Bill Ackman taking a $1 billion short position on the company and calling it a pyramid scheme. Icahn accumulated approximately one quarter of all Herbalife shares and gained a seat on the company’s board. After outlasting Ackman, Icahn tells the media that his activism on behalf of Herbalife is no longer needed.
We have learned the power of personalization from our field. We heard very loudly that it helped to have a more personalized approach, around a product or sharing the business model. For example, we spoke to field members who are nurses, to learn they incorporate this into their busy schedule. We then created realistic, personalized assets and shareable opportunities that really help people talk to nurses in their network. This allows them to focus and think, “Hey, who in my network do I know in this area?” We’ve seen pretty big success from that.
-— Amanda A. Thompson, President, Veribella
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Organizers block channel representatives from contributing
By: David Bland
There were a number of factors that led us to think that the timing was right for this type of conference, including indications from the Federal Trade Commission that they are tightening focus on the MLM industry.
—Douglas M. Brooks, Attorney
Anti-MLM influencers appear to be more interested in fostering a cottage industry of their own than they are to an inclusionary dialogue on how best to promote entrepreneurship.
—Direct Selling Association
For decades, direct selling’s opponents have worked to challenge the channel from the relatively confined spaces within their respective legal, academic and media circles.
The occasional high-profile court case would generate publicity for a few news cycles, and newspaper and magazine articles would follow with passing coverage.
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New trend in digital marketing provides customers with interactive experiences
By: Jenna Lang Warford
Given social distancing and the low win rate of pre-recorded and printed material, livestreaming is a strong avenue to pursue. It’s been used quite successfully in Asia Pacific already.
—Damian Mobley, Ex. Dr. of Technology, MONAT Global
Sending an email for a flash sale is almost like ‘junk mail’ now. People aren’t as interested in what they receive in their inbox.
—Jason Sicala, Director of Events, The Avon Company
Livestream shopping has arrived in the direct selling channel. With this interactive platform technology, direct sellers are expanding their customer base, increasing sales and generating excitement for their field.
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By: Miguel Pena
Corporate sustainability isn’t a quick fix or a one-and-done initiative. It is a valuable practice for companies and a source of strategic insights for risk managers and decision-makers.
Over the past decade, environmental, social and governance (ESG) risks have risen to the top for enterprise risk-management teams.
Mitigating these risks, sometimes known simply as “corporate sustainability,” is playing a greater and greater role in a company’s success.
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