Unlocking the younger demographics by re-thinking traditional practices
“…We have to understand the mindset of the upcoming generations.” —Tami VanHoy, Head Executive over Field Development and Customer Support, pawTree
Attracting Millennials (and now Gen Z) has been top of mind for direct selling executives since the early 2000s, when the demographic began reaching adulthood. In the beginning, it was partly because Millennials were an even larger population than the Baby Boomers. And as those Boomers began aging out of the field—or at the very least, slowing down activity—the goal seemed more urgent.
The key to successfully attracting large numbers of these demographics may be removing the padlock most seasoned direct selling executives have previously advocated.
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