Chris Cicchinelli
How openness to change propelled Pure Romance to the next level
This month, SSN interviewed Chris Cicchinelli, president and CEO of Pure Romance, where he leads business development, operations, sales, and marketing. Cicchinelli started working at Pure Romance to help his mother, company founder Patty Brisben, grow the business. It is now the world’s largest in-home/virtual party company of its kind, with revenue over $250 million today.
By: David Bland
Founded: 1993
Location: Cincinnati, OH
Website: pureromance.com
SSN: You have a book coming out, The Secret Is You. What was your inspiration to write it? What was the most important thing you wanted to convey?
Please log in (or register) to continue viewing this content.
Important rulings and votes affecting the channel draw near
In this month’s issue, we continue our commitment to keeping you up to date on the maneuverings of regulatory agencies that set the boundaries, standards and rules by which our channel must abide.
With the assistance of the most experienced legal minds in the direct selling sector, it is my objective to break down important legislative and regulatory news into concise and informative updates so that you can stay ahead of the curve on these complex matters.