Hello friends!
I am thrilled to give you Social Selling News’ 5th Anniversary edition. While finalizing this issue, I could not help but feel incredibly grateful for the brilliant and insightful contributions from SSN’s staff and our guest contributors. Thanks to their talent and expertise, we are able to keep you informed about the latest breaking news affecting your direct selling business as well as provide you with information and guidance on the legal, technology, and social commerce topics that have become so critical to network marketing in this digital age.
The stories and updates we are bringing you in this month’s news features, Social Tech Update, Risk Roundup, and Special Report, are a perfect example of the rapidly evolving commerce landscape affecting the direct selling channel.
You will find in our news features this month reporting on the FTC’s continued revival of its Penalty Offense Authority as well as a court victory for the Commission resulting in a multimillion-dollar judgment against the marketers of a blatant pyramid scheme.
Our guest contributors to Risk Roundup and Social Tech Update bring you timely advisement on two areas of importance for companies that rely on digital commerce to drive sales — optimizing the digital customer experience and avoiding regulatory roadblocks when utilizing SMS marketing strategies.
And speaking of digital commerce, our Special Report this month takes a deep dive into the state and federal government’s increasing unease with TikTok — one of the most important social media and social commerce platforms for countless direct selling companies and their affiliates.
Finally, don’t miss our Ranks double feature, where we highlight commission payment specialists as well as a look at some of the fastest-growing new direct selling companies. There has been some amazing startup success over the past few years, and we wish these companies continued success.
I want to thank each of you for reading SSN, and for everything you have done to contribute to this endeavor over the past five years. I am honored to lead this publication and grateful for your continued support!
With warm regards, David Bland!