Marking its biggest acquisition ever and first step into retailing, Coca-Cola announced plans to acquire Costa Limited for $5.1 billion. The chain is the third-largest player in coffee retail, well behind Starbucks and just behind McDonald’s. CEO James Quincey said the acquisition will give Coca-Cola a global brand in hot beverages in the “fast-growing, on-trend” coffee category.
Coca-Cola Gets into the Coffee Business
previous post