To compete with Amazon and Walmart’s increasing diversification, Kroger and British online grocery retailer Ocado broke ground on America’s first high-tech customer fulfillment center in Monroe, Ohio, in June. The $55 million, 335,000 square-foot facility, is the first of 20 planned in the U.S. Already, Kroger has announced intentions to build more e-commerce fulfillment centers in Forest Park, Georgia, and Lake County, Florida, which will use Ocado’s warehouse automation technology. Last year, Kroger agreed to buy a stake in Ocado and license its technology for fulfillment of online orders for delivery. Kroger also became Ocado’s exclusive U.S. partner.